Matt Rudd
ITV Creative / Rudd Studio
This project happened at a frantic pace and we needed Paul’s considered, intelligent thinking and doing to help achieve a cohesive, high-quality result.
In particular, Paul was given the project to design and develop the ‘Global Language’ guidelines. This substantial document would provide detailed directions on how creatives should use the new ITV visual language when creating printed material including brochures, banners, signs, wall graphics, exhibition stands, invites, adverts, and so on.
We ended up with a beautiful document that is both approachable and informative. It is packed with examples of the new brand in use. It is a pleasure to use and will undoubtedly help ITV maintain a strong, modern, and consistent brand.
As well as the highest creative standards, Paul is endlessly upbeat and brings great positivity and cheeriness to proceedings. It was a pleasure working with him on this project.