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Moby

A global digital campaign to support the release of Moby’s fourth album, Hotel. New floors were unlocked each week, giving fans access to information in anticipation for the release of the album.

Moby Hotel
Album launch campaign

 
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Upon visiting Moby Hotel, registered users could chat and meet other fans. Each floor denotes a track from the album, where a preview of the respective song can be heard. Users may also send electronic postcards to friends and download digital wallpapers and screensavers.

 
 
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